The Ambassador General is a prestigious, public role. All Ambassadors General are expected to treat it as such and conduct themselves accordingly. They are often the first impression of Folklorama to the public and are expected to conduct themselves in a professional, responsible, and courteous manner at all times.

Ambassador General Responsibilities:

1. Attend all Folklorama mandatory events and make every effort to attend any other events as required, dressing in cultural attire, name tag and the Ambassadors’ General sash.
2. Make every effort to visit all Pavilions participating in the current year’s Festival. Due to this commitment, AGs will be unable to volunteer in their Pavilion during its week of operation.
3. Promote their Folklorama experience through the Ambassadors’ General social media account and personal accounts.
4. Conduct interviews with the media when pre-approved and booked by the Marketing, Communications, and Development Department.
5. Support the promotion of Folklorama by assisting in social media initiatives and other directives from the Marketing, Communications & Development Department.
6. Be reachable by telephone and/or email and respond to Folklorama staff in a timely fashion.
7. While at Folklorama events, be flexible, engaged, and willing to assist staff in a variety of roles.
8. Strive to fulfill Folklorama’s mission of “Bringing people together by sharing ethno-cultural experiences and education”.
9. Youth AGs also act as Co-Chairs for the Folklorama Youth Council (FYC) and must attend and participate in all Youth Council meetings and functions.

Pavilions choose their Ambassadors because they are leaders in their ethno-cultural communities and represent the future of sharing and preserving their intrinsic cultural heritage for generations to come. They are the spokespeople of Folklorama and are responsible for providing an excellent first impression of our organization and its values to the public.

Any one of our Pavilion Ambassadors could easily take on the role of AG, but here are some specific qualities that make candidates stand out:

• They are articulate and passionate when speaking about topics and causes that are important to them.
• They are advocates for all ethno-cultural communities that Folklorama supports and are excited by the opportunity to not only educate others, but to learn from those with different backgrounds to their own.
• They uphold themselves to a high standard of professionalism.
• They know how to have fun and do not shy away from new experiences.
• They wish to grow with Folklorama and help support the future of our organization.

Ambassador Generals are:

• Honest
• Open-minded
• Considerate
• Knowledgeable
• Creative
• Teachers
• Students
• Adaptable
• Authentic
• Responsible
• Engaging
• Reliable
• Diplomatic
• Motivating
• Inspirational

Ambassadors General are required to attend a number of mandatory events leading up to Festival.

Examples of mandatory appearance events for Ambassadors General (note: all events and dates are subject to change):

• First Coordinators Meeting (February)
• Ambassadors’ Welcome Evening (May)
• Ambassadors’ Orientation (June)
• Winnipeg Pride Parade (June)
• Canada Day Celebration (July)
• Folklorama Kick Off (July)
• Media Event (July)
• Folklorama Festival (August)
• Ambassadors General Competition (September and October)
• Ambassadors General Orientation (November)